Sylvie
Giret

For over 20 years, Sylvie has helped premium and emerging consumer goods brands build, launch, and scale across the US market. Today, through Wave Momentum, she brings that operating experience directly to companies navigating US entry.

Her expertise spans consumer behavior analysis and omnichannel distribution strategy for premium and emerging brands in wellness, cosmetics, fragrances, lifestyle, fashion, hospitality, homeware, and pet care. As the previous CEO of Café Joyeux US, she [led the brand's US launch. As Managing Director North America for La Brigade de Buyer, she built the US distribution footprint for de Buyer, 32 Dumas-Sabatier, and Pebbly.

She is also the founder of Consoomers, an independent consumer validation platform that has profiled close to 10,000 US consumers on behalf of nearly 40 CPG and beauty brands entering or scaling in the US market, giving her a direct, ongoing read on what US consumers actually respond to, ahead of launch.

Earlier in her career, Sylvie was an investment banker and outsourced financial manager (Natixis Pramex International), and held marketing and e-commerce leadership roles in the US (MaisonLejaby US). She has served as a Foreign Trade Advisor to the French Government since 2023.

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Industries: wellness, cosmetics, fragrances, lifestyle, fashion, hospitality, homeware, pet care.

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• Previous CEO of Joyeux Foundation U.S. and Café Joyeux U.S.

• Previous Managing Director North America for La Brigade de Buyer (brands de Buyer, 32 Dumas-Sabatier, Pebbly), for Talika, and for Parfums Lubin

• Previous Managing Director North America for Natixis Pramex International (investment banking, outsourced financial management)

• Previous Marketing & e-commerce Director for MaisonLejaby for the US

• Foreign Trade Advisor to the French Government since July 2023

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Languages: French (native), English (fluent)

Location: New York, NY