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Le marché américain est complexe, et les échecs sont fréquents, en particulier pour les entreprises européennes. Le problème tient rarement au produit, mais à la méthode. Trop souvent, les décisions sont prises sans tenir compte des attentes réelles des clients. L’approche duale de The Wave Momentum combine l’intelligence marché en B2B et des focus groups consommateurs en D2C afin d’ancrer les stratégies dans la réalité du marché.

The U.S. market is complex, and failures are common, especially for European companies. The issue is rarely the product, but the method. Too often, decisions ignore real customer expectations. The Wave Momentum’s dual approach combines B2B market intelligence and D2C consumer focus groups to ground strategy in market reality.

Understanding the structural shifts in US defense procurement and the new openings for foreign dual-use innovators as we move into 2026.

In August 2025, a Florida jury ordered Tesla to pay $243 million  in damages over a fatal crash involving its Autopilot system. The case made headlines not just because of the verdict, but because of why  it happened. The Turning Point: AI Accountability in Court Tesla couldn’t demonstrate how  its AI system made decisions.The court ruled that if a company deploys an automated system capable of life-critical decisions — such as steering, braking, or lane changes — it must be