All Posts

Le marché américain est complexe, et les échecs sont fréquents, en particulier pour les entreprises européennes. Le problème tient rarement au produit, mais à la méthode. Trop souvent, les décisions sont prises sans tenir compte des attentes réelles des clients. L’approche duale de The Wave Momentum combine l’intelligence marché en B2B et des focus groups consommateurs en D2C afin d’ancrer les stratégies dans la réalité du marché.

The U.S. market is complex, and failures are common, especially for European companies. The issue is rarely the product, but the method. Too often, decisions ignore real customer expectations. The Wave Momentum’s dual approach combines B2B market intelligence and D2C consumer focus groups to ground strategy in market reality.

Understanding the structural shifts in US defense procurement and the new openings for foreign dual-use innovators as we move into 2026.

In August 2025, a Florida jury ordered Tesla to pay $243 million  in damages over a fatal crash involving its Autopilot system. The case made headlines not just because of the verdict, but because of why  it happened. The Turning Point: AI Accountability in Court Tesla couldn’t demonstrate how  its AI system made decisions.The court ruled that if a company deploys an automated system capable of life-critical decisions — such as steering, braking, or lane changes — it must be

par the wave momentum , membre de    Triana Group , réseau Globallians Global     en partenariat avec Carolyn Amadon  / HTP INTRODUCTION Les révisions récentes de la politique douanière américaine — notamment la suppression de l’exemption dite de minimis  et l’introduction de nouveaux droits de douane réciproques et sectoriels — combinées à un ralentissement de la demande des consommateurs, conduisent de nombreuses entreprises du secteur des biens de consommation (CPG) à rem

by the wave momentum , a    Triana Group   member -  Globallians Global   networks in partnership with Carolyn Amadon / HTP September 2025 INTRODUCTION Recent U.S. tariff revisions — including the repeal of the long-standing de minimis exemption and the introduction of new reciprocal and sector-specific tariffs — combined with a slowdown in consumer demand, have left many companies in the CPG sector questioning their American market strategy. Some are even tempted to shift

New York [July 23, 2025] - The Triana Group is pleased to announce that the wave momentum has joined its growing network of specialized expert partners, enhancing its ability to support international companies scaling and transforming their businesses in North America. Read more