INTRODUCING
the wave momentum
The Triana Group
The U.S. Execution Platform for International Companies
We don't just help companies understand the U.S. market:
we help them land, scale, and create long-term value.
Only 37%
of foreign-owned SMBs remain commercially active after 5 years of operations in the U.S.*
Ideas don't fail in the US because they lack potential. They fail because companies underestimate the complexity of turning a promising opportunity into an executable growth strategy.
wave x Triana exists to close that gap, combining market intelligence, commercial acceleration, and M&A capabilities into one integrated platform.
* U.S. International Trade Administration, SelectUSA FDI report (small and medium foreign-owned enterprises, survival through 2016 cohort data)
OUR PLATFORM IN ACTION
From assumption to outcome: our process and services
A sequenced engagement model and a modular service offering: each phase below tells you what we resolve, and what's actually included, so you can run the full journey or activate a single stage on its own.
01
MARKET
INTELLIGENCE
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B2B expert panel
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B2C Consumer validation
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Customer discovery
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Competitive mapping
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Blind spot analysis
We test the assumption before you spend on it: is the U.S. opportunity real, what are the biggest challenges for a company like yours?
Our B2B expert panel and consumer validation audit uncover where buyer behavior, pricing, and positioning diverge from what worked at home, so you leave this phase with a clear-eyed go/no-go. Not a hunch.
02
STRATEGY & VALIDATION
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GTM strategy
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Positioning & market fit
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Decision mapping
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Commercial assumptions
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Business Plans
We turn market intelligence into a plan you can act on: positioning, channel sequence, and the commercial assumptions that justify the investment. GTM strategy and decision mapping translate market reality into a business plan a leadership team can actually greenlight.
You leave this phase with a substantiated roadmap, not just a recommendation.
03
EXECUTION & SCALE
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Business development
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Channel & partnerships
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Pipeline acceleration
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Fractional leadership
We build and coordinate the commercial engine itself: pipeline, channel relationships, and the leadership to drive it in-market. Fractional leadership fills the gap until you have a U.S. team of your own, so you reach success faster.
04
PARTNERSHIP, ACQUISITION & INTEGRATION
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Strategic partnerships
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Target search
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Transaction support
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Integration
We support your external growth through strategic partnership or acquisition.
We identify the right target and structure, contribute to the transaction process and post-acquisition integration, so the deal lands and delivers the expected value.
LEARN MORE
M&A Capabilities
WHO WE WORK WITH
We work with international companies at all stages of their U.S. journey, and with the investors supporting them.
Exploring & landing
Companies assessing U.S. market potential before committing capital. Intelligence-first engagement.
Scaling Up
Companies already in the U.S. needing commercial acceleration and the right relationships to grow faster.
Investors & PE relationships
Portfolio companies and investors seeking to reduce uncertainty and accelerate value creation in the U.S.
THE INDUSTRIES WE SERVE
We offer proven expertise across several verticals, from regulated industries to high-growth technology and consumer goods markets.
Life Science & MedTech
Manufacturing
Energy
Mobility & Transportation
Food & Beverages
Tech & Innovation
Defense & Areospace
Consumer Goods
Finance & Insurance
Culture & Creative
Education & Assistive Technology
Hospitality
OUR TEAM
Beyond our core team, we partner with a vetted network of legal, tax, and accounting specialists, engaged as needed, so every engagement has the right professional expertise behind it without the overhead of a full in-house bench.
Much more than an experienced guide helping others on a mountain climbing expedition, Elie is also an observer, finding ways to adapt and adjust. Ultimately, he is someone who reveals opportunities and talents.
Elie Cohen
Managing Partner
Key industries: Defense & Aerospace, Tech & Innovation, Lifescience & MedTech, Finance & Insurance​
Anne Charlotte brings extensive international experience in operational diagnostics, performance improvement, and post-acquisition integration. She has led finance resets, organizational redesigns, and integration roadmaps for PE-backed companies and global industrial groups. She advises leadership teams as an operating partner, turning diagnostic findings into actionable plans and measurable results. She also holds Investment Banking licenses (Series 79, 82, 63).
Anne-Charlotte Le Bourhis
Managing Partner
Key industries: Manufacturing, Energy, Mobility & Transportation
Jabril Bensedrine is the founder of the technology business development firm The Triana Group where he has supported dozens of companies ranging in size from pre-seed startups to $20 Billion in revenue, across industries and stages: technology-transfer, high-growth venture-funded, healthy companies as well as distressed ones, both independent, corporate-owned, and private-equity owned.
Jabril Bensedrine, PhD
Managing Partner
Key industries: Lifescience & MedTech, Manufacturing, Tech & Innovation
For over 20 years, Sylvie has helped premium and emerging consumer goods brands build, launch, and scale across the US market. Today, through Wave Momentum, she brings that operating experience directly to companies navigating US entry.
Her expertise spans consumer behavior analysis and omnichannel distribution strategy for premium and emerging brands...
Sylvie Giret
Senior Advisor
Key industries: Consumer Packaged Goods, Hospitality
​Matt is a seasoned entrepreneur and business leader, best known as the Founder & CEO of Kidfresh, the #1 healthy frozen kids' meal brand, sold in over 11,000 stores with strong consumer loyalty. More than a top product, Kidfresh has become a lifestyle brand that parents feel good about, poised to grow in multiple categories and become a staple in today's homes.
Mathias Cohen
Senior Advisor
Key industries: Consumer Packaged Goods, F&B
Elsa is a lateral thinker, a creative go-getter, and an intuitive nexus, who acts as a witty catalyst for systemic change.
Digging deeper, she crafts intimate encounters and restorative narratives that bridge divides, and push boundaries, aiming to turn polarization into transformative insights.
Elsa de Saignes
Senior Advisor
Key industries: Cultural & Creative industries, Hospitality